Grade "A+" Accredited by NAAC with a CGPA of 3.46
The primary objective of the course is to have students develop marketing competencies in retailing and retail consulting. The course is designed to prepare students for positions in the retail sector or positions in the retail divisions of consulting companies. Besides learning more about retailing and retail consulting, the course is designed to foster the development of the student’s critical and creative thinking skills.
At the end of the course, students should be able to:
Unit I (3 Weeks)
Introduction to Retailing: Definition, Characteristics, emerging trends in retailing, Evolution of retailing in India, Factors behind the change of Indian retail industry.
Retail Formats: Retail institutions by ownership, Retail institutions by Store-Based Strategy Mix, Web, Non-store based, and other forms of Non-traditional Retailing.
References:
Berman & Evarv: Retail Management, Prentice Hall, Chapter – 1, 2, 4, 5, 6
Gibson G Vedamani: Retail Management: Functional principles & practices, Jaico Publishing House, Chapter – 1, 2, 6, 7
Unit II (3 Weeks)
Choosing a Store Location: Trading-Area analysis, characteristics of trading areas, Site selection, Types of locations, location and site evaluation.
Store Planning: Design & Layout, Retail Image Mix, effective retail space management, floor space management.
References:
Berman & Evarv: Retail Management, Prentice Hall, Chapter – 9, 10
Gibson G Vedamani: Retail Management: Functional principles & practices, Jaico Publishing House, Chapter – 15, 16, 17, 24
Unit III (3 Weeks)
Retail Marketing: Retail Marketing Mix, Advertising & Sales Promotion, Store Positioning, CRM.
Retail Merchandising: Buying Organization Formats and Processes, Devising Merchandise Plans, Shrinkage in retail merchandise management, Markup & Markdown in merchandise management
References:
Berman & Evarv: Retail Management, Prentice Hall, Chapter – 14, 19,
Gibson G Vedamani: Retail Management: Functional principles & practices, Jaico Publishing House, Chapter – 9, 12, 14, 20, 21, 23
Unit IV (3 Weeks)
Merchandise Pricing: Concept of Merchandise Pricing, Pricing Objectives, External factors affecting a retail price strategy, Pricing Strategies, Types of Pricing.
Retail Operation: Elements/Components of Retail Store Operation, Store Administration, Store Manager –Responsibilities, Inventory Management, Customer Service, Management of Retail Outlet/Store, Store Maintenance, Store Security.
References:
Berman & Evarv: Retail Management, Prentice Hall, Chapter – 13, 17
Gibson G Vedamani: Retail Management: Functional principles & practices, Jaico Publishing House, Chapter – 12, 17
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