Certificate Program

Digital Marketing

About The Course

It is a short duration course on “DIGITAL MARKETING” for 100 hours (3-4 Months) launched by “Shaheed Sukhdev College of Business Studies (SSCBS): An esteemed college of University of Delhi”. This course is conducted on weekends. It covers major aspects of digital marketing; it not only builds fundamental knowledge but also provides a platform to practice digital marketing tools.

Rationale

The course curriculum of the University needs to be supplemented by a short duration course to impart knowledge and skills required to understand digital marketing concepts. This program is the need of the hour. Once there was a time when advertisements were limited to television, radio, newspapers and magazines. However, as the world is moving towards online platforms, businesses are expanding their reach and trying to connect with the customers through digital marketing platforms.

Aims

To build a foundation of digital marketing. We make practice a fun learning exercise through our innovative techniques so that our students step out as corporate ready professionals.

Digital Marketing

Course Coordinator
Mr. Neeraj Kumar Sehrawat

Mr. Amit Kumar

Mr. Deepak Tiwari

Email : 
nrjsehrawat@sscbsdu.ac.in
amit.catlog@sscbsdu.ac.in
digitalmarketing@sscbsdu.ac.in
Phone : 
7015448335
9958161303
8744045455
Batch Size : 
30-45 students
Timing : 
To be updated
Venue : 
SSCBS Campus, Dr. K N Katju Marg, Sec 16, Rohini, Delhi
Eligibility Criteria : 
Anyone who is pursuing graduation or has passed class 12th or equivalent.
Program Fees : 
Rs 20,200 per student
Program Duration : 
100 Hours

Admission Notice About The Course Application Form Trainer 1 Trainer 2

Learning Outcomes

A student completing this course should be capable of understanding and devising various digital marketing strategies. Students should be able use various digital marketing tools to produce targeted result. Digital marketing in itself is a deep ocean and this is such a dynamic industry which keeps evolving. With this program we aim to build a group of learners who will not only upgrade themselves with the passing time but also upgrade the community to build success stories around.

Objectives

This course has been designed to impart knowledge of online marketing and working on various tools.Through this program, we aim to provide tools which have a high demand in the current business environment.

Target Audience

Students, working professionals and faculty who want to get an understanding of various digital marketing tools and techniques.

Future Prospects

A student completing this course will be fit to apply for internships and jobs in the digital marketing area. This certification adds value to the resume of a student such that their chances of being preferred for a digital marketing role (job/internship) is much greater than the other students. It also exposes the student to various sub disciplines of this domain so that the student can decide in which sub discipline he/she would want to specialize in.

Resource Persons

Digital Marketing experts from the industry and accomplished professionals with strong domain knowledge and faculty from eminent business schools.

Mode of Fee Payment

By Cheque or Net Banking (Preferred)

Account Name: Principal SSCBS Students Society A/C

Bank: State Bank of India

Account Number: 35810781108

IFS Code: SBIN0011550

MICR: 110002303

Branch: (11550)- Pascon Building Garg Trade Centre, Sector-11, Rohini, New Delhi-110085

Brief Profile of Participating Institutions

SSCBS

Shaheed Sukhdev College of Business Studies (CBS) the first undergraduate management school under the aegis of the University of Delhi (DU) is one of the premier institutions imparting education in the fields of management and information technology with excellence and vision. Visit: sscbsdu.ac.in

Course Syllabus

Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 9
Module 10
Module 11
Module 12

Title: Basics of Digital Marketing

Duration (Hours): 4

About Digital Marketing v/s Traditional Marketing

Hierarchy in Digital Marketing

Role in Digital Marketing

Scope & Career Opportunities

Skills to become Digital Marketers

Volunteer’s selection for College/Company’s Digital Marketing Program

Title: WordPress Website Development

Duration (Hours): 16

How to create a website on WordPress technology

Understand your online presence

CMS management

Google Search Console Integration

(You will be taught how to make your own website. Candidates will work on their websites and create an online presence)

Title: SEO Training

Duration (Hours): 16

About Search Engine Optimization & Working

How Search Engines Work (Google)

Keyword Research Strategies

Types of Keywords

Keyword Application

Keyword Research for Ecommerce

Keyword Oriented Content Writing

On Page Optimizations

On page factors for Search Engine (Google)

On Page Optimizations Techniques and other Algorithms

Content Optimization

Google Insights / Trends

Google Panda/Penguin/Hummingbird Update

Off Page Optimizations

What is Link Building?

Link Building Strategy

Directory Submission

Social Bookmarking

Article Submission

Press Release

Blog Submission

Forum Postings, Forum Submission & Applications

Question Answers Portals

Classified Submissions

Working on live dynamic website (Eg. Access to live projects of our associates for a week)

(Show SEO Dashboard of a company and Working on applications for learners to understand the tool in the best possible manner)

(Access to SEO tool will be provided. 5 Case studies will be discussed)

Title: Google AdSense

Duration (Hours): 4

Learn How to Earn from Google

How Adsense Works

Legal Policies of Google Earning program

Account Creation

Code Installation

(Show how to put AdSense in a Website and also the dashboard of AdSense and Revenue earning by a Blogger)

Title: PPC Training

Duration (Hours): 8

Google Adwords

Search Advertising Module

Display Advertising Module

Re Targeting Module

Remarketing

Branding VIA Paid Networks

Ads on Google/Facebook

Key Training Areas – PPC

On page Optimization for Paid Marketing

Landing Page Creation

Ad Making Strategies

Geo targeting of Ads

Bidding

Campaign Designing

Campaign Optimization

Conversion Tracking

CPC/CPM

(Discuss Case Studies of clients – Mistakes made by most of Campaign Manager)

Title: Blogging/Content Marketing & Management

Duration (Hours): 8

Types of Blogging/ How to do blogging

Content Generation/ Content Distribution

Content for Various Networks

Professional Blogging

WordPress Blog

Guest Blogging/ Micro Blogging

Tools to know before blogging

Each student will write a blog which will be published by our associate to provide motivation to the candidate & candidate will get credit on LinkedIn

Title: Social Media Marketing

Duration (Hours): 20 including mid assessment

Facebook

Creating Strong Profiles on Facebook

Creating Pages & Groups

Advertising on Social Media

Lead Generation

Branding on Facebook

(Each candidate will create his/her own Facebook page and group)

Quora

Best Practice& Benefits of Quora

How to Use QuoraFor Customers

(A live project will be assigned to each candidate)

LinkedIn

LinkedIn – Internet Marketing

Creating Strong Profiles on LinkedIn

Creating Company Profiles

Advertising on Social Media

Branding on LinkedIn

Company pages

(Each candidate will be asked to use LinkedIn Publication and improve his/her profile)

Twitter

Creating Strong Profiles on Twitter

Product Brand Promotion Activities

Retweeting

Instagram

Creating Strong Profiles on Instagram

Product Brand Promotion Activities

Strategies of Instagram (Monthly plan)

YouTube

Video Optimizations

Video Marketing

(Learners will look at Company’s Social Media Page like Facebook to give a real scenario. Facebook campaign of clients will be shown and discussed for a better understanding)

Title: Affiliate Marketing

Duration (Hours): 4

What is Affiliate Marketing?

How to Sell through Affiliates

How to make money

Branding Through Affiliate Marketing

Affiliate Management Agencies

Merchant, Affiliate, Market & Customer

Product & Service Marketing

Traffic from Affiliate Network

Commission Based Lead Generation

Profitable Niche Product Promotion

Affiliate Tracking

Expanding Business through Affiliate Marketing

(Learners will look at the Affiliates by India’s leading Affiliate marketing agency for a practical understanding. We will share our affiliates programs with the candidates and will show dashboard feature for a practical understanding)

Title: E-Commerce

Duration (Hours): 4

SEO for E commerce

Paid Marketing for E commerce

International Ecommerce strategy

E commerce CMS Management

Gateway Providers & Policies

Landing Page Optimization for Ecommerce

Mobile Payments

Core Selling Strategies

(Show e-Commerce backend processes)

Title: Web Google Analytics

Part 1. Google Analytics Basics

How Google Analytics works

Accounts Management in Google Analytics

Profiling in Google Analytics and users

Google Analytics Navigation

Basic Metrics in Google Analytics

Google Analytics Reports

Part 2. Analytics Intelligence

Setup Automatic Intelligence Alerts

Part 3. Google Analytics – Advanced Segments

How to use advanced segments in Google Analytic

How to create custom advanced segments

Part 4. Content Data Interprétation

Pages and Landing Pages data

Event Tracking in Analytics

Google AdSense

Interpretation of Site Search data

Part 5. Visitors Data Interpretation

Tracking Unique visitors to site

Tracking visitors according to Geographic location

Understanding Technical reports

Understanding Benchmarking

Part 6. Defining Goals & Ecommerce Tracking

How to set up goals

Understanding Goal reports & Ecommerce tracking in Analytics

Title: Graphics / Visuals Creation

Role of Graphics on Social Media

How to Create Visual Ideas

How to make Visuals without Technical Knowledge

(Each candidate will create 4 Visuals)

Title: Email Marketing

Types Email Marketing

Email Marketing Servers

Email Marketing Application / Software

Email Database Management

Email Data Extraction & Collection

Free Email Marketing Apps

Transactional emails

Direct emails

Opt-in email

Unconfirmed opt-in

Confirmed opt-in (COI)

Email Newsletters

Tracking Email Conversions