Anuja Mathur, Ph.D.

Dr. (Ms.) Anuja Mathur, Ph.D.

Areas of Expertise

  • Marketing
  • Strategy

Anuja Mathur, Ph.D.

Associate Professor

The strength of an educational institution lies in continuous development and investment in its faculty, students and administration.

Biography

Dr Mathur has interest in the field of marketing and strategy. She has over 28 years of teaching experience and has taught courses both at the graduate and post-graduate level. She has supervised projects of undergraduate students in the area of Marketing and strategy. She has been associated with teaching papers in Organisational Behaviour, Marketing Management, Consumer Behaviour and Advertising and Sales Promotion Management and Strategic Management. The title of her research work was “Market Orientation and its Antecedents and Consequences: A Study of Business Firms in India”. In 2011, the Directorate of Higher Education, Govt. Of NCT, Delhi awarded Anuja with the Best Teacher Award. She has also participated in national and international conferences, symposiums and workshops.

Education

  • Doctor of Philosophy, Marketing, Faculty of Commerce and Business, University of Delhi
  • Masters in Business Economics, Department of Business Economics, University of Delhi
  • Bachelor of Arts (Honours) Economics, Shri Ram College of Commerce, University of Delhi

Publications

  • NA